Acta Informatica Malaysia (AIM)

This paper delves into the paradoxical digital lives of Generation Z—an age group characterized by its deep immersion in online ecosystems. While Gen Z has harnessed the internet to express individuality, forge virtual communities, and stay globally connected, this hyper-connected existence has also bred a sense of exhaustion, identity fragmentation, and psychological fatigue. The study critically examines how algorithm-driven content delivery, the pressures of online performativity, and the relentless pursuit of relevance on social media platforms contribute to an emerging crisis of social media burnout. Drawing upon interdisciplinary frameworks from media studies, psychology, and digital sociology, the paper explores themes such as content fatigue, the dissonance between real and virtual selves, and the constant recalibration of self-worth through likes, shares, and followers. The phenomenon of digital withdrawal—where users temporarily or permanently disengage from social media—serves as a coping mechanism, highlighting an urgent need to reevaluate our digital habits. Furthermore, the research emphasizes the importance of fostering digital literacy, mental health awareness, and platform accountability to build more sustainable and mindful online environments. As Gen Z navigates the delicate balance between digital empowerment and emotional well-being, this study sheds light on the evolving nature of identity, connection, and self-care in the digital age.