Acta Informatica Malaysia (AIM)

This work creates an association rule-based real estate product recommendation system. Personalizing property suggestions based on user behavior optimises property searches. Data-driven insights enhance dynamic property market user experience. Association rules alter property advice. Data-driven insights and adaptability improve property search by proposing homes depending on user engagement patterns. Strong algorithms establish location, budget, and property associations, and association rule technology and user interaction patterns increase property recommendations. Personalized property discovery uses accurate and adaptive suggestions from continuous learning. Results reveal that user interaction pattern-based association rule techniques improve property suggestion accuracy and personalization. The system’s tailored advice improves property market decisions, confirming its usefulness and adaptability. Insufficient user data might distort suggestions, especially for specific interests. Not enough user diversity can lower system accuracy. User data and privacy must be secured to optimize the recommendation system. Association rule and user engagement patterns can transform property recommendations. This innovative technique can improve property searches, provide personalized ideas, and help consumers make informed decisions in a competitive market.